Elevator Pitch:

“Ever wanted to automate your business admin and save hours to do more of what you love?’

Thriday provides a highly intuitive user experience. It leverages AI to allow you to reconcile and categorise your business transactions automatically and offers an easy tax submission experience without involving a Tax agent.

As of today, we have served 1200 Customers, saving them ~8 hours a week, and they earned 3% interest banking with us.

Unlike older accounting platforms, which are way too challenging to use and navigate, often requiring an accountant to handle their admin, Thriday allows users to be on top of their financial admin easily by automating complex and time-consuming tasks.

Download the Thriday App to explore the simplicity of accounting while earning 3% Interest today. Visit Thriday.com to read our customer reviews.

​

(Go and speak to different users of the product and the people in the chain: households buying the product, shopkeepers selling the product, churned users, and users using competitor's products. In the case of B2B products identify the decision makers, the influencer, the blocker, and the end-user)

Understanding your ICP

(There are separate tables for both B2C and B2B products, put down your your ICP’s in a Table Format, use this as a reference.
This table makes it super clear for anyone to understand who your users are and what differentiates them)

B2C/B2B Table

B2B Table:

​

We have multiple users of a product and not all of them can be our ICP for whom we make our strategies, we need to prioritize.
(use this ICP prioritization table)

(Before you begin, you need to know what your product is, what are its features, what is the problem being solved by your product?)​

​Understanding Core Value Proposition

(Build your core value proposition by exact what your product does and what problem are you solving)

AI-powered automated financial admin tasks, such as auto-reconciliation and categorisation and auto-allocating income.

(Let's begin by doing a basic competitor analysis)

(Then let's try to understand the market at a macro level and evaluate the trends and tailwinds/headwinds.)

Now it’s time for some math, calculate the size of your market.

TAM = Total no. of potential customers x Average Revenue Per Customer (ARPU)
SAM = TAM x Target Market Segment (percentage of the total market)
SOM = SAM x Market Penetration/Share

• Market - 680,000 Sole traders in Australia
• ARPU = $360

TAM = 680k * 360 = 245 Million

• Target ICP = 12.5+22 = 33% * 680000 = 200,000 users

SAM: 200k * 360 = $72 Million

• With five key competitors, it leaves ~2/5 of the market since HNRY, Reckon and MYOB are targeting a similar ICP

SOM: 72M * (2/5) = 28 Million

Designing Acquisition Channel

(keep in mind the stage of your company before choosing your channels for acquisition.)

Early-stage scaling requires experimentation and quick feedback to understand where to invest and where to cut down on costs.

(*) = Potential Channels to consider and experiment

(Understand what is already being done, what is working out well and what needs to be stopped)

Step 1 → Define the CAC: LTV ratio. If your product has a healthy CAC:LTV ratio, proceed with paid ads.

LTV = ARPU * Gross Margin / Churn rate = 360 * 60% / 10% = $2160

CAC should be 30% of 2160 = $ 648

Step 2 → Choose an ICP
ICP = Sole traders, with Annual Revenue <200k.

Hypothesis: Early stages, might not have accounting knowledge. They will find the ease of use attractive and may easily be aquired due to less infrastructure to transfer

Step 3 → Select advertising channels
They would spend most time on either Google, youtube or LinkedIn.
Let's focus on YouTube + Reels.

Step 4 → Write a Marketing Pitch for each ICP segment &
Step 5 → Customize your message for different customer segments to ensure relevance

PMF segment: ICP - 28-40 year olds, ~120k Income, Construction/Rental/Hiring/Tech/Real estate industries.

Marketing pitch:

ICP 1: 21-28 “Ever wanted to automate your business admin and save hours to do more of what you love?’

Thriday will do all the accounting for you. All you need to do is to use the transaction account to perform business transactions, and our innovative AI platform will reconcile, categorise you invoices, do the bookkeeping and keep your tax details ready to submit.

Experience the simplicity with a Free 30 day trail. (No payment details needed). Download the App Today! <QR code>

ICP 2: 28-40

Financial admin slowing down your business. Let’s automate it for you, so can do more of what you love!

No more clunky platforms and manual accounting. Thriday automates is all. Thriday provides an easy user experience, to automatically reconcile and categorise your business transactions. Automated income allocation sets you up for easy bookeeping and tax submission. No need for an accountant, because Thriday does all for you.

Read our customers experience, saving them upto 8 hours a week, and also earning 3% interest banking with us.

Start a Free Trial now! and Download The Thriday App Today <QR code>

Step 6 → Design at least two ad creatives (e.g., images, sketches, videos, text ads) that reflect your marketing pitch.

Reel 1:

Video 1:

(Understand, where does organic intent for your product begins?)

​

Step 1 → Identify complementary products used by your ICP
Step 2 → Use the selection framework

Step 3 → Collaborate with necessary stakeholders.
Step 4 → Map the customer journey
Step 3 → Design the wireframe with the new integration
Step 3 → Run pilot tests before launching
Step 3 → Measure post-integration metrics

​

Thriday integrated with Easy companies early on to acquire any sole trader while creating an ABN.

I'm not sure which other partners they can leverage.
However, they have recently developed an entire API suit, which opens up many exploration opportunities.

(For B2B companies, if referral does not make sense you'll take a crack at a partner program for your product)

​

Step 1 → Flesh out the referral/partner program
Step 2 → Draw raw frames on a piece of paper to get the gist.​

(Don't spend a lot of time on design. This is for you to communicate how the referral hook will look)​

​we hope this helped you break the cold start problem!

Reminder: This is not the only format to follow, feel free to edit it as you wish!

Thriday already has a partner program: https://www.thriday.com.au/partner-program


Here we will explore a referral program:

1. Define the Aha moment. Cnce achieved trigger the referral.
2. Gamify onboarding with money for completing tasks. On signing up, offer the users $50, but it unlocks incrementally by completing 3 tasks.
3. 1. Create and send a Quote.
   2. Upload a receipt
   3. Setup Allocations and
   4. Setup profit first accounts
   5. Set up 2FA
4. Now they experience the simplicity of use, the aha moment is felt, we now design the referral UI flow.
5. In-App - On the home page show a referral gold coin icon on top. On click of which the popup says,
6. 1. “Earn 1 month free, when you refer someone and they sign up to Thriday.”
   2. <Share button> opens up share via panel to easily share (Low effort to share)
7. Sharing referral on Social media -
8. 1. At the end of the month, provide them with a summary card. e.g. Thriday automatically reconciled <X> invoices, Allocated <$x> in <X> accounts, Saved <X> reciepts. Saved me <23 hours> this month.
   2. Then show a ‘Share’ button to share the post on linkedIn. On sharing the summary post it will automatically generate a link for people to click and sign up.
   3. This is will help spread the word and our customers can drive traffic.
9. Trigger Referral Requests at Key Moments:
10. 1. After using any feature completely, prompt them to refer.
    2. After any of the first 5 task they complete. Show the referral popup
    3. At the end of month. Show them the summary to share their aha report.
    4. On submitting BAS or Tax. Generate an ultimate image or post to share.
11. Display a progress tracker showing how many successful referrals the user has made.
12. 1. Tiered rewards (e.g., 1 referral = $10 credit, 5 referrals = 2 free month of subscription).
13. Promotion:

• After sign up, Include messaging like “Love Thriday? Share it with your friends and earn rewards!”
• Use ‘ReferralHero’ referral tracking software to monitor referrals and reward both parties automatically.
• Provide users with real-time updates on their referral status in the app.
  
  

Existing home page of the app:

Referral Icon

A pop-up that triggers the of completing a task.